Inbox Health Check for SMEs
Book an Inbox Health Check to find out why your bulk emails may be landing in spam.
The Inbox Health Check is a practical email deliverability audit for SMEs using bulk email tools. It gives you a clear Inbox Health Score, identifies the most likely causes of poor inbox placement and provides a prioritised treatment plan. The goal is simple: help you understand whether your emails are reaching the inbox and what to fix first.
This guide is part of the Inbox Health learn hub. For the wider picture, see our guide to email authentication and our explanation of email deliverability.
What the audit covers
We review your bulk email setup across authentication, sending infrastructure, reputation, list quality, engagement signals, content and compliance. The audit is designed for SMEs using platforms such as Mailchimp, HubSpot, Klaviyo, Brevo, ActiveCampaign and similar tools.
What you receive
You receive an Inbox Health Score out of 100, a plain English risk summary and a prioritised treatment plan. The report focuses on what matters commercially, including whether your emails may be landing in spam and which fixes should be handled first.
Who it is for
The service is for SMEs that rely on bulk email for enquiries, marketing campaigns, customer updates, ecommerce flows, event promotion or sales outreach. It is especially useful if open rates have dropped, customers say they are not receiving emails, or important campaigns are underperforming.
How the score works
Your score reflects the health of the main factors that influence inbox placement. Healthy systems have strong authentication, clean lists, low complaints and consistent engagement. Critical systems often show broken authentication, weak reputation, poor list quality or risky sending behaviour.
Related terms
Deliverability rarely depends on one factor. It is worth also understanding What Is Email Deliverability?, Why Are My Emails Going to Spam?, Email Authentication: SPF, DKIM and DMARC Explained.
Frequently asked questions
Why does Inbox Health Check matter?
Inbox Health Check matters because mailbox providers use trust signals to decide whether email should reach the inbox, spam folder or be rejected. For SMEs, small technical or reputation problems can reduce campaign performance without being obvious inside the sending platform.
Does Inbox Health Check guarantee inbox placement?
No. Inbox Health Check is one part of deliverability. Inbox placement is also affected by reputation, list quality, engagement, complaints, content and sending behaviour.
Can Inbox Health check this for me?
Yes. An Inbox Health Check reviews the key deliverability signals behind your bulk email setup and provides a clear score and action plan.